Credit: Tow Center for Digital Journalism at Columbia's Graduate School of Journalism
AI-powered search engines often talk a big game, confidently serving up quick answers to our queries. But the reality of their citations tells a different—and troubling—story.
Most dashboards end up ignored. You spend weeks in meetings, invest in new tools, launch something that looks great, and a week later nobody's using it. Usually the dashboard just isn't clear or useful enough to make people want to come back.